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Gordian Software’s seat solution is now one of Otravo’s most profitable ancillary products.
Otravo wanted to increase their ancillary revenue through offering seats on their various OTA brands. Other solutions provided limited seat selection capabilities across the flights and airlines Otravo sells. By integrating Gordian, Otravo managed to have a wide coverage of more than 90 airlines, including IATA and low-cost carriers, with a single API integration.
Seat selection is now the second most profitable ancillary product only behind baggage (at 84% of baggage profit). Also, Gordian’s robust pricing tools allowed Otravo to test different seat pricing strategies to find the sweet spot between seat profit margin and attach rate.
The seat selection feature was so successful that Otravo has rolled it out in seven brands and six countries across Europe (Vliegtickets.nl/be, WTC.nl, Greitai.lt, FlySiesta.lv, Flygstolen.se, and BookingHouse.ee) for flights booked on most airlines. The Otravo team is looking forward to integrate all remaining brands to the Gordian seat selection solution soon.
Gordian Software’s easy to integrate solution unlocked a substantial incremental revenue stream for Otravo, all in just four weeks.